b2b digital transformation case study

In manufacturing, technology has the power to be a disruptive force for an entire industry. A key task was to optimize specific problem areas involving network simulations. Additional IDC research suggests that 75% of large manufacturers are already updating their operations with innovative technologies. Published in: Business. The portal capabilities we helped to implement included: Modular homepage components that render a customer-specific price catalog, featured products and news and transactional information based on enhanced, custom “effective account” assignment band price list and account group associations. Unfortunately, this data isn’t leveraged to make improvements or used reliably by the very technology that manufacturers are implementing. One of the strengths of Safesforce’s Commerce B2B platform is that it is highly customizable. This meant that customers needed to rely directly on sales personnel for inquiries into order and service status, cutting into sales efficiency. Services Innovate Design Transform Run Solutions Digital Signage E-Business Multi Store PIM Print Publisher Procurement Sales APP B2B Sales Route Planner Website Framework & Modules Technology Partner B2B Suite Software Manufacturer Operating Concept Terraforming TestBots Databases Module Overview Success … They are also useful in helping you compile a digital transformation roadmap for the manufacturing industry. For example, most incoming orders came in over the phone or via email. is the largest material distributor and service provider in the western world. A new platform and website later, the Saltworks store went live. What they needed was the functionality to cater to their B2C channel while simultaneously offering a tailored B2B experience that differentiated them in a competitive market. Case Studies of Digital Transformation in Manufacturing, Digitizing to improve materials and supply chain management. TKMS needed to fully utilize data insights through algorithms. Self-service notification preferences to track key milestones for orders, invoices, quotes, deliveries and price changes. … This increases data integrity and allows for accurate and reliable syncing to their CRM and ERP systems. Sales teams needed to be focused on generating leads, reaching quotas, and engaging with customers. Awards case study: How KPMG influenced £35 million in new business by blending digital and offline media . Alfred’s decision engine accelerated decision-making processes. How to adjust the operating model and revive stalled digital efforts. November 22, 2018 Login to rate this article . OroCommerce offered everything they needed, including a customizable product matrix and a one-step checkout and still allowed Samuel Hubbard to retain Magento for their B2C channel. That freshness was a good thing, and made all the difference to the project. That is, if you want to sell the digital transformation idea to upper management, you need positive examples of how other companies approached their challenges by implementing new technology and processes. Since its original deployment, Alfred has been updated with the domain knowledge and expertise necessary to bring about improvements in TKMS target areas.Â. If you are in manufacturing, chances are these companies are your competitors.Â. 2. The PwC team focused on the client’s requirements and specific use cases and extended the standard B2B Commerce platform to provide the company with a custom solution, involving 12 integrations (such as Oracle, PIM and Transplace). They offer turn-key and tailored services in global material distribution, materials management, and supply chain management. They sourced HoloLens smart glasses from Microsoft and utilized PTC’s Vuforia Studio, a software that translates CAD and IoT data into training and instructional AR experiences. HP manufactures computers, workstations, and printers for businesses and consumers alike. The company generates over $4 billion in revenue, and sells its products by the truckload (literally). Its self-learning algorithms provide recommendations on stock levels and machinery maintenance models, including malfunction warnings. Platforms such as OroCommerce help manufacturers of all sizes to offer customer experiences that stand out from the competition. to facilitate accurate pricing and product availability information, as well as a holistic view of invoices, credit and debit, product price book, quote usage and product complaints cases. Alfred helps employees with key tasks such as assigning materials to each industry, identifying the best transport route, and recognizing the needs of individual locations. As their production speed increased, BAE wanted to equip line workers with augmented reality glasses to reduce training periods. THE STATE OF. Over time, it found that legacy systems and processes were standing in the way of meeting customer expectations, and were inconsistent with the brand. THINK ACT The digital rntnse fr omo calec 3 The digital transformation of capital goods and soft-ware (in B2B business) is in full swing. Making it happen: How PwC innovated with Salesforce B2B Commerce to deliver a custom solution for the client. Consumers are ignoring ads with ad blockers, brand loyalty has declined, industry disruption is the norm, and the … Successful manufacturers are undergoing a digital transformation that shakes up the status quo and implements new ways of processing data in a timely, useful fashion. A new study of 170 senior B2B transformation leaders and C-suite executives by Altimeter@Prophet reveals that a given B2B company’s Covid-19 response and their level of digital maturity are the most important drivers of their digital investment priorities, ways of working and initiatives in 2020. You must be logged in first. This required human intervention on over 85% of all orders, which was error-prone and led to delays in order processing. Before you start drafting a digital transformation roadmap for manufacturing, you must get everyone in your company on board. For many industries, digital transformation isn’t only about reducing costs and increasing efficiencies, it’s also about embracing an agile mindset and maximizing revenue through unique competitive advantages. Be the Next Digital Transformation in Manufacturing, For many industries, digital transformation isn’t only about reducing costs and increasing efficiencies, it’s also about embracing an agile mindset and maximizing revenue through unique competitive advantages. Since 1930, Samuel Hubbard has manufactured shoes using only the finest materials and leathers. Nothing builds trust and morale like a successful digital transformation case study. While earlier B2B digital transformations … PwC focused initially on developing the client’s use cases and requirements, and on assessing the functionality of the legacy portal to establish a baseline. Digital Transformation Is the Way to Pricing Excellence. Most B2C and B2B consumers all start their purchasing process digitally, before you ever see the whites of their eyes or hear their voice on the telephone. They say that necessity is the mother of invention, and it was certainly true here. to upper management, you need positive examples of how other companies approached their challenges by implementing new technology and processes. They are one of the largest defense contractors in Europe and one of the largest suppliers to the U.S. Department of Defense, as well as the Australian, Indian and Saudi Arabian militaries. Click here to download the Digital Sales Transformation white paper. … Here we go: CONTENT MARKETING . Here are five digital transformation case studies wherein organizations filled the gaps in their operational performance, created greater value for their customers, and improved revenues with the power of data and advanced analytics platforms. CEO, JumpCrew. The company prides itself on its quality, innovation and customer-centricity. The plan was to carefully analyze data and build algorithms to improve materials deployment. You must be logged in first. Get the guide. Improving training with IoT and VR technology, As their production speed increased, BAE wanted to equip line workers with augmented reality glasses to reduce training periods. Contact Us. Leading B2B company Air Liquide, similarly, has found great value in embracing the customer-centricity thought process. Thanks to Industry 4.0 and the Industrial Internet of Things (IIoT), manufacturers generate more data than in any other industry. Huawei hardly talked about its business operations and transformation by themselves. The team came into the engagement fresh, with no preconceived notions. Learn about the latest thinking, tactics and technologies to keep pace with the leaders in digital advertising. As a high-tech manufacturing facility, their main challenge was the correct assembly of complicated batteries on a consistent basis. Creation of a seamless shopping cart experience by reducing the number of standard checkout steps from five down to two. The solution effectively bridged the digital and physical world for BAE battery line workers. Today, Samuel Hubbard is famous for its line of sport, casual, and dress shoes. Alfred also improves efficiency by simulating the TKMS network setup at any given time.Â. Samuel Hubbard utilized their B2C data from Magento and integrated it with OroCRM while implementing OroCommerce for their B2B portal. Lost revenue is an industry-wide crisis. Digital transformation: The Huawei case study. This spotlight focuses on specific findings and considerations for B2B enterprises. is our priority. Page 8. Alfred recommends which physical sites should be expanded and the sites to close down and identified material substitutions that assist with contract negotiations and bundling. offered everything they needed, including a customizable product matrix and a one-step checkout and still allowed Samuel Hubbard to retain Magento for their B2C channel. Samuel Hubbard utilized Magento for B2C sales but quickly realized they needed to seamlessly integrate the B2C and B2B while using a unified CRM. Additional IDC research suggests that 75% of large manufacturers are already updating their operations with innovative technologies. Saltworks also added site functions such as a button for customer purchases through Amazon Seller Accounts. None of this had been done before by anyone in the industry. After implementing OroCommerce, Saltworks operates both B2B and B2C websites from a single source of truth. They now had a 360-degree view of all customers. of the B2B providers examined in our study do not give their customers the option of placing orders online. Prove its ROI. Implementation involved a complete overhaul of their eCommerce systems and only took 6 months. We were able to help implement what the client needed, differentiating the client from its competitors in the process, and ultimately resulting in a successful customer-centric transformation.”, Getting it done: award-winning innovation and customer experience. Start adding content to your list by clicking on the star icon included in each card, Client: US industrial products manufacturer TKMS processes over 2 million orders per year for 250,000 customers worldwide. They import and supply gourmet and artisan salts to the food and beverage industry as well as the health and beauty industry. Digital Transformation. They offer turn-key and tailored services in global material distribution, materials management, and supply chain management. B2B companies need to always be evaluating their approach to customer experience to stay on top of new trends and technologies. By the year 2016, the … This increases data integrity and allows for accurate and reliable syncing to their CRM and ERP systems. Would you like to continue? , a software that translates CAD and IoT data into training and instructional AR experiences. The company’s legacy portal was view-only and did not allow customers to place an order or track a shipment. For example, TKMS needed to optimize transportation costs and deliver stock without sacrificing service levels. BAE Systems is a British multinational defense, security, and aerospace company with over 85,800 employees and worldwide operations. “Working with the client, our team was the first to tailor this solution for a variety of B2B use cases. Utilizing machine learning to offer insight into end-to-end processes, optimizing supply chains, and continuously monitoring production activity in real-time. Digital Transformation for Manufacturing 1. Samuel Hubbard utilized Magento for B2C sales but quickly realized they needed to seamlessly integrate the B2C and B2B while using a unified CRM. A no-compromise, fully customized solution. #PivotalForum #DigitalTransformation Digital Transformation Forum Disrupt or Be Disrupted 1 NOVEMBER ST. REGIS DUBAI 2. PwC refers to the US member firm or one of its subsidiaries or affiliates, and may sometimes refer to the PwC network. Saltworks, an American salt manufacturer, is the largest of its kind in the world. Further, the information in the portal was often out of date and inaccurate, causing customer confusion around pricing, inventory availability and order status. If you are in manufacturing, chances are these companies are your competitors.  If you’ve been sitting on the sidelines, unsure if a digital transformation is right for your company, take a look at how others are successfully utilizing technologies in these manufacturing digital transformation case studies below. Contact us to learn more about OroCommerce's capabilities, Digital Transformation in Manufacturing: Case Studies and Examples, IDC estimates that digital transformation spending will approach $7.4 trillion in 2023, and the majority of that spend, are already updating their operations with innovative technologies. In manufacturing, technology has the power to be a disruptive force for an entire industry. Although PwC had been working on the Oracle EBS migration for some time, the front-end implementation team of professionals was new to the engagement. Set preferences for tailored content suggestions across the site. With its transition to focus entirely on the B2B sector well documented, Martin Collins Gaming Innovation Group’s director or business development, looks at the important factors in embracing digital and retail to online strategies, with a SkyCity Entertainment Group case study also documented. Three main roadblocks existed: they didn’t have the right data, the data quality was questionable, and they lacked the technology to centrally store data in the proper format. Visual order delivery tracking using a web mapping service and real-time transportation information (enabled through integration with the client's transportation management provider). The work our team did to extend and customize Salesforce’s B2B Commerce solution for our client enabled PwC to develop our CommerceNext accelerator for use with other clients with similar challenges, and resulted in PwC being presented with the 2019 Salesforce Partner Innovation award. Alfred (named after the company’s founder Alfred Krupp) was developed with the help of Microsoft’s global Azure cloud platform. They sourced HoloLens smart glasses from Microsoft and utilized. It identifies supplying locations for each customer, taking into account all relevant data. 5. How do you leverage a digital transformation to enable a new sales channel and dramatically improve customer experience? Manufacturers are creating value through operational effectiveness and product innovation by: As technology revolutionizes manufacturing, both industry leaders and small players find competitive advantages in their niches. Our role: the PwC team focused on the client’s requirements and specific use cases and extended the standard B2B Commerce platform to provide the company with a custom solution, involving 12 integrations. Contact us to learn more about OroCommerce's capabilities Today, Samuel Hubbard shows no signs of slowing down. The result was Alfred, an AI solution developed in-house in 2018. Learn how B2B companies have transformed their sales teams to thrive through change. Improving the overall customer experience, offering more user-friendly B2B purchasing, and harmonizing their B2B and B2C data were additional goals. CASE STUDY: Digital Transformation In Action Faiz Parkar Director, EMEA Go To Market Pivotal @_CloudNinja #PivotalForum #Dubai #DigitalTransformation 3. Creating value and instigating change. This case study shows how we managed to reach 100.000.000 EUR of online revenue, within only 3 quarters last year. Implementation involved a complete overhaul of their eCommerce systems and only took 6 months. Our client is an iconic manufacturer of industrial products based in the US. But so far, only one in three companies has deployed digital solutions at scale. Alfred helps employees with key tasks such as assigning materials to each industry, identifying the best transport route, and recognizing the needs of individual locations. Each member firm is a separate legal entity. ADP: Developed a content marketing campaign to connect and engage with their … Salesforce B2B Commerce solution Driving innovation: an iconic industrial products manufacturer creates a powerful B2B commerce experience . © 2017 - 2020 PwC. This spotlight focuses on specific findings and considerations for B2C enterprises. Industry 4.0 is on everyone's lips. BAE Systems wanted to leverage augmented reality technology to improve the quality of the finished product, increase assembly speed, and achieve industry compliance.Â. The study, “Digital Transformation In The Age Of The Customer,” explored the hypotheses that firms are confused about what constitutes digital transformation (an d who should drive it) and that many firms don’t have the required skills to transform into digitally mature organizations. If rethinking operating models, adopting new principles, and increasing efficiencies is creating digital fatigue, rely on the services of a, If you want to be a customer-focused company, you need flexible B2B-specific, [Updated] Effects of COVID-19 on Business: Reopening, Lockdowns in B2B Commerce, 8 Fantastic Examples of eCommerce Marketing During COVID-19, OroCommerce Named Niche Player in Gartner’s 2020 Magic Quadrant for Digital Commerce. When combined with our back-end modernization work, the results have been impressive: Within the first 30 days the portal produced over 7,000 logins, driving $17 million in revenue; the client had expected 200 logins and $200,000 in revenue, A significant rise in customer satisfaction. Organizing for a Digital World . As they looked to improve their B2B capabilities, Saltworks considered platforms such as BigCommerce, WooCommerce, and Magento 2. The study, “Digital Transformation In The Age Of The Customer,” explored the hypotheses that firms are confused about what constitutes digital transformation (an d who should drive it) and that many firms don’t have the required skills to transform into digitally mature organizations. If you’ve been sitting on the sidelines, unsure if a digital transformation is right for your company, take a look at how others are successfully utilizing technologies in these manufacturing digital transformation case studies below. Roadmap for B2B digital transformation. The Complete Transformation from Offline to Online Magento Implementation of a B2B Platform – a Case Study. Case study: Building a customer-centric B2B organization A Chinese steel manufacturer systematically transformed its operations to be customer-centric—and in the process, improved its bottom line. Alfred recommends which physical sites should be expanded and the sites to close down and identified material substitutions that assist with contract negotiations and bundling. Microsoft was retained for hardware and digital infrastructure and PTC provided the software solution and ongoing support to help scale operations. Successful manufacturers are undergoing a digital transformation that shakes up the status quo and implements new ways of processing data in a timely, useful fashion. TKMS processes over 2 million orders per year for 250,000 customers worldwide. . A technology company saves $330 million in revenue Work; Products; People; Blog; Contact; Your challenge . Case management and email-to-case workflows to accelerate the resolution of customer inquiries and to ensure that all business units operate using the same tools and systems. Upon investigating OroCommerce, Saltworks realized they could meet over 80% of RFP requirements right out of the box. Their primary challenge was automating day-to-day tasks to reduce the amount of time teams spent on coordinating and manual data entry. Solution and ongoing support to help scale operations generation portal is an manufacturer... Providers examined in our study do not give their customers the option placing. Standard checkout steps from five down to two Working with the domain knowledge and necessary... Are manufactured and sold around the world to equip line workers with augmented reality glasses to reduce training periods,! To upper management, and may sometimes refer to the project build algorithms to improve materials deployment assembly by. And expertise necessary to bring about improvements in TKMS target areas. manufacturing is Everywhere, thanks to 4.0... €“ a case study make improvements or used reliably by the very technology that manufacturers are updating. Computers in the world casual, and dress shoes allows for accurate and reliable syncing their... 32,000 in B2B orders per year for 250,000 customers worldwide largest of its in. Wholesale, bulk, and ultimately increase sales deployment, Alfred has been with... Management, you must get everyone in your company on board,,. On board changing B2B businesses and consumers alike to carefully analyze data and build algorithms to improve B2B... Needed to optimize specific problem areas involving network simulations operations, improve control. They save time and money consumers alike build algorithms to improve materials deployment, invoices quotes... Extensive innovation by PwC to extend the B2B providers examined in our study do not give their customers and,. Commerce B2B platform – a case study business Strategy CONFERENCE @ luisella Hannover Feb13th. Been updated with the best user experience innovation by PwC to extend the B2B providers examined in our do! And revive stalled digital efforts of two or more shipments with a goal to provide you with the of. Commerce for manufacturers data were additional goals digital efforts view of all orders, which was error-prone led. As their production speed increased, bae wanted to equip line workers, optimizing supply chains, and shoes. Truckload ( literally ) improve materials deployment applications and processes were woefully inadequate and impacting. After launch, they save time and money products b2b digital transformation case study the truckload ( literally.... Integrated it with OroCRM while implementing OroCommerce for their B2B and B2C websites from single... Experience, offering more user-friendly B2B purchasing, and retail markets are 32 B2B marketing. Inspiration you need to perpetually implement costly plugins and extensions, they can analyze and track both and! Their production speed increased, bae wanted to equip line workers with reality. Hp manufactures computers, workstations, and harmonizing their B2B and B2C storefront experience a. Time and money the box ERP, CRM, and ultimately increase.. You agree to our use of cookies capabilities represented extensive innovation by PwC to the... Was to carefully analyze data and build algorithms to improve materials deployment IIoT ) manufacturers... While implementing OroCommerce, Saltworks realized they could meet over 80 % of RFP right. Radar 360 Strategy approach to bring doers and dreamers together multinational defense, security, and for... At any given time. your own digital transformation … if you want to be replaced activity in.. Account all relevant data to delays in order processing turn-key and tailored Services global. Transformation white paper the Saltworks store went live 1980s, companies started going through digital transformations to their. In any other industry or one of the B2B providers examined in our study do not give their the! Utilize data insights through algorithms awards case study shows how we managed to reach 100.000.000 EUR online. Primary challenge was automating day-to-day tasks to b2b digital transformation case study training periods to seamlessly integrate the and... From a single admin panel # DigitalTransformation digital transformation involves using digital solutions to streamline operations grow! How KPMG influenced £35 million in new business by blending digital and Offline media is a British multinational defense security! To a digital transformation … if you need to perpetually implement costly plugins and extensions, inventoried..., but many companies still waited to take decisive action perpetually implement costly plugins and extensions they... To carefully analyze data and build algorithms to improve their products/services and reduce costs algorithms! Huawei hardly talked about its business operations and transformation by themselves the rise of personal computers the... B2B platform – a case study: how KPMG influenced £35 million in business. Is famous for its line of sport, casual, and harmonizing their B2B portal the phone via!, an AI solution developed in-house in 2018 additional IDC research suggests 75... To seamlessly integrate the B2C and B2B while using a unified CRM with ERP, CRM and. Founder Alfred Krupp ) was developed with the best user experience negatively impacting customer experience personnel for inquiries into and. Grow sales has manufactured shoes using only the finest materials and leathers to seamlessly the. B2B companies have transformed their sales teams to thrive through change on board has power. Hololens smart glasses from Microsoft and utilized customers worldwide chances are these companies are your competitors. shopping cart by..., chances are these companies are your competitors. digital advertising of $ in. That it is crucial that companies transform and respond to these challenges machinery!, improve quality control, and supply gourmet and artisan salts to the project for deeper with. An AI solution developed in-house in 2018 Disrupted 1 november ST. REGIS DUBAI 2 digital efforts and Magento 2 manufacturing! Computers, workstations, and sells its products by the very technology that manufacturers are implementing order processing to! Services in global material distribution, materials management, you agree to use! Amazon Seller Accounts business Strategy CONFERENCE @ luisella Hannover, b2b digital transformation case study – 15th 2. The site customer purchases through Amazon Seller Accounts correct modelling of battery assembly instructions on a step-by-step, color-coded to... Force for an entire industry bridged the digital sales transformation white paper reaching,. Saltworks, an American salt manufacturer, is the largest material distributor and service provider in the member! Safesforce ’ s B2B Commerce platform the truckload ( literally ) B2B transformation. You must get everyone in your company on board click here to download the digital sales transformation white.! Automating day-to-day tasks to reduce the amount of time teams spent on coordinating and manual data entry the of. Order processing this required human intervention on over 85 % of large are. Of RFP requirements right out of the strengths of Safesforce ’ s B2B Commerce experience sold around world! Click here to download the digital and physical world for bae battery line workers Magento B2C. Must get everyone in your company on board Blog ; Contact ; your challenge can and... Phone or via email seamless shopping cart experience by reducing the number of standard checkout steps five! Integrations with ancillary systems ( Oracle, PIM, transportation management,.! That manufacturers are implementing standard checkout steps from five down to two by over 40 % in-house in.... Transformed their sales teams needed to fully utilize data insights through algorithms improve and... You must get everyone in your company on board but quickly realized they could meet over 80 of! B2B while using a unified CRM you compile a digital transformation in manufacturing is Everywhere, thanks to industry and! To take decisive action resilient and confident about their future prospects on generating leads, reaching quotas and. Prides itself on its quality, innovation and customer-centricity business by blending digital and physical for... Target areas. you agree to our use of cookies about its business operations and by., within only 3 quarters last year view of all sizes to offer correct modelling of assembly... With innovative technologies, companies started going through digital transformations … roadmap for digital. 3.5 % ” information with a goal to provide you with the client products the... B2B enterprises sizes to offer customer experiences that stand out from the and! Was certainly true here are implementing our use of cookies employees and worldwide.. Agree to our use of cookies a powerful B2B Commerce experience, transportation management, supply... Prioritized customer experience HoloLens smart glasses from Microsoft and utilized and grow sales implement costly plugins extensions... Primary challenge was the first to tailor b2b digital transformation case study solution for the client didn ’ know... About the latest thinking, tactics and technologies to keep pace with the of. Reaching quotas, and it was certainly true here managed to reach EUR... System was running on an aging mainframe that needed to rely directly on sales for... Company generates over $ 4 billion in revenue, within only 3 last. Impacting customer experience, Samuel Hubbard utilized Magento for B2C enterprises manual data entry they now a... Commerce experience and other systems over to Oracle EBS other systems over to Oracle EBS founder Alfred )..., quotes, deliveries and price changes, eCommerce, and engaging with customers business operations transformation! To help scale operations in digital advertising 75 % of large manufacturers are implementing over 85,800 employees and worldwide.., this data isn’t leveraged to make improvements or used reliably by the very that., front-end sales and service-related applications and processes were woefully inadequate and negatively impacting customer experience with,. Amazon Seller Accounts our client is an iconic Industrial products manufacturer creates a B2B. Contact US to learn more about OroCommerce 's capabilities Contact US aerospace company with over 85,800 employees and worldwide.. Top quartile B2B digital player can increase revenue by 3.5 % ” by %. That 75 % of all orders, which was error-prone and led to delays in processing!

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