The article then examines the relationship between the media, political communication and democracy. Campbell taught Shea how to organise his team to deliver what he wanted to be in the media, which led to Shea being appreciated for his work by President Bill Clinton. Politics is storytelling, and each side needs to make its case. The modern definition of spin doctor came about in the 1980s with the need for media sound bites―a concise phrase … Stump: To campaign in person on a local level. That’s not to say spin doesn’t have its place. The art or science of establishing and promoting a favorable relationship with the public. Definitions by the largest Idiom Dictionary. Information and translations of SPIN in the most comprehensive dictionary definitions resource on the web. 1 synonym for public relations: PR. Spin doctor definition, a press agent skilled at spin control. systematic manipulation of public opinion, generally by the use of symbols such as flags, monuments, oratory, and publications. It is a senior political spokesperson employed to promote a favourable interpretation of events to journalists. Abbr. [10] Campbell later acknowledged that his and the government's spinning had contributed to the electorate's growing distrust of politicians, and he asserted that spin must cease. In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure. Definition of putting a spin on in the Idioms Dictionary. Definitions by the largest Idiom Dictionary. The verb "spin doctoring" is also commonly used to describe the work that this person does. Political spin, in politics, the attempt to control or influence communication in order to deliver one’s preferred message. Spin doctor definition: In politics , a spin doctor is someone who is skilled in public relations and who advises... | Meaning, pronunciation, translations and examples It is used to refer to the sophisticated selling of a specific message that is heavily biased in favour of one’s own position and that employs maximum management of the media with the intention of maintaining or exerting control over the situation, often implying deception or manipulation. spin (PR, marketing): Spin, in the context of public relations ( PR ), marketing and journalism, is the selective assembly of fact and the shaping of nuance to support a particular view of a story. Define Spin (politics). While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics. Spin, without the accompanying doctor, had begun to be used in a political and promotional context in the late 1970s; for example, in the Guardian Weekly, January 1978: "The CIA can be an excellent source [of information], though, like every other, its offerings must be weighed for factuality and spin." Spin. For example, a company whose top-selling product is found to have a significant safety problem may "reframe" the issue by criticizing the safety of its main competitor's products or by highlighting the risk associated with the entire product category. Modern propaganda is distinguished from other forms of communication in that it is consciously and deliberately used to influence group. 5 : to fish with spinning bait : troll. 'SPIN doctor' developed in the jargon of US politics. [4] Throughout the 1990s, the use of spin by politicians and parties accelerated, especially in the United Kingdom; the emergence of 24-hour news increased pressures placed upon journalists to provide nonstop content, which was further intensified by the competitive nature of British broadcasters and newspapers, and content quality declined due to 24-hour news' and political parties' techniques for handling the increased demand. The DP definition of spin focuses on what spin means to the public interest, not to any special interest such as the democratic or republican parties or their politicians. Sometimes "other news" is deliberately supplied. Definitions by the largest Idiom Dictionary. See more. The public is sick of spin and tired of promises. The concept of the "polis" was an ideal state and came from the writings of great political thinkers such as Plato and Aristotle. Abbr. Spin is a pejorative term often used in the context of public relations practitioners and political communicators. (Reuters/Aaron Josefczyk) Opinion by David Greenberg. In 1999, during the beginning of NATO's intervention in Kosovo, Shea's media strategy was non-existent before the arrival of Campbell and his team. Learn more. He is the author of several works of political history including, most recently, Republic of Spin: An Inside History of the American Presidency. A lousy administration can’t be saved by a good publicity machine. Meaning of SPIN. We know who won. Voices How spin doctors destroyed our democracy – and what we can do to repair it. • • • Greenberg argues that facts will outweigh spin. Spin definition, to make (yarn) by drawing out, twisting, and winding fibers: Pioneer women spun yarn on spinning wheels. Depending on which one we’re on, we cheer FDR’s fireside chats or Reagan’s telegenic qualities. (Reuters/Aaron Josefczyk) Opinion by David Greenberg. Meaning of SPIN. Politics is the way that people living in groups make decisions. Spin may include "burying" potentially negative new information by releasing it at the end of the workday on the last day before a long weekend; selectively cherry-picking quotes from previous speeches made by their employer or an opposing politician to give the impression that they advocate a certain position; or purposely leaking misinformation about an opposing politician or candidate that casts them in a negative light. spin noun (CHANGE IDEAS) [ S or U ] informal a way of describing an idea or situation that makes it seem better than it really is, especially in politics: They have tried to put a positive spin on the situation. The article then examines He was considered ruthless in his management of the media in favour of Blair’s message and using the media to cast opposers in a negative light. Politics is a social activity. [6], Spin in the United Kingdom began to break down with the high-profile resignations of the architects of spin within the New Labour government, with Charlie Whelan resigning as Gordon Brown’s spokesman in 1999 and Alastair Campbell resigning as Tony Blair’s Press Secretary in 2003. Spin is a pejorative term often used in the context of public relations practitioners and political communicators. Learn more. This might be done using a "catchy" slogan or sound bite that can help to persuade the public of the company's biased point of view. What does putting a spin on expression mean? [2] Public relations advisors, pollsters and media consultants who develop deceptive or misleading messages may be referred to as "spin doctors" or "spinmeisters". George W. Bush preferred to send his message with a big gesture. Voters in Elyria, Ohio cast their ballots during the presidential election on Tuesday. (often initial capital letter) noting or pertaining to a political party advocating measures of progressive political reform. Associate Professor, Mount Royal University, Calgary, Alberta, Canada. In some cases, governments have released potentially controversial reports on summer long weekends. Political spin synonyms, Political spin pronunciation, Political spin translation, English dictionary definition of Political spin. In such situations, the press conference room is sometimes cynically referred to as the “spin room” and the schedule of briefings as the “spin cycle.”. On a local level person who composes and/or communicates spin is a senior political spokesperson employed promote... 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