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Create your own emails, quickly. Set your outer background to a neutral color from your palette to allow your content to remain the focus. Keep your sentences to 20 to 25 words and your paragraphs to three to four sentences. Here’s a recap of what we just went over: Now that you have all the variables needed to create your own beautiful email designs, you are well on your way to building your subscriber list and enforcing a solid reputation for your business. The bright blue color is carried through to the corresponding website, making this a strong example of seamless branding. To avoid this happening to you, let’s walk through a four-step mobile email design process so you get it right the first time. The email header is the first thing your recipient will see when she opens the email, so your task is to associate it with your brand and make it memorable. In other words, they know that clicking through to browse more recipes will ultimately direct them to Pinterest. Example and source code for WooCommerce HTML email template will be available at the end of this article. New to GoDaddy? Instead of saying, "Hey, you like food. Using an email address that produces bounce-backs because that email address is not monitored does not create a customer-centric experience. The more you write, the better you are at creating messages that will resonate with your target audience. Yum. Premium plans, Connect your favorite apps to HubSpot. Why continue to get an email that is difficult to read or too busy? You want to keep it between three, four, or five lines of text,” says Schafer. Geez ... isn't there any fun in email marketing anymore? This will make sense to your readers. You’ve just lost control of your email’s look and feel. From your color palette, choose your secondary color to use for section titles and links. Did you know that Windows, MacOS and Androids all have different font sets? By using this site, you signify that you agree to be bound by these, A beginner’s guide to branding your business, How to use Canva to create branded images in under an hour. Create beautiful emails, fast. Postcards is the perfect tool for quickly creating beautiful, fully responsive HTML emails. Using your primary color in your banner and headings will help to create the impression you want. Start your email design with your banner image. Although many companies use a big block of color at the top of their newsletters to draw people in, the folks at. Yes, there are two-column formats out there (and that you can build with your own with custom HTML), but with more people reading emails on cell phones, this two-column layout doesn’t make for easy reading. The color scheme is consistent, relying on grey for the base, and bright blue to draw attention to the logo and calls-to-action. Today let's talk about how to create a beautiful email signature. You can also set up email automation, to send automatic responses to emails if you so desire. You can use a strong dark color as a border. Your email design contributes to this effort. Simple design always works best and provides a more trustworthy and professional appearance when compared to overly large, bright or flashing elements. You want to send emails that get opened and read, right? “Nobody wants to receive a novel. Picture this scene — it’s late in the afternoon, you’ve spent two hours polishing copy for your monthly newsletter blast, and a considerable amount of time making sure it looks spiffy on your shiny 27-inch display. Before your readers actually read your email, they see it. Have fun with it. With so many people on mobile devices, the digital design world is moving toward larger type. There are a lot of details to remember when designing an email. The basic guideline is to use .jpg format for photographic images and .png format for images with text or that require a transparent background. You should order it using our service! For mass mailings, having a recognizable email address is important. The design of the email is clean and sophisticated, thanks to a brilliant use of negative space and attractive fonts. This email from Shwood & Stanley places a big emphasis on those high-quality visuals. Export anywhere. The primary banner image size should be determined based on the devices your market uses most. It has the power to draw your readers in, communicate your message, reinforce your brand and connect visually, as do additional images within your email. Try a sequence of emails with this set of goals: fill out the new user’s profile; download software or mobile app; try service or product first time. You can choose from pre-established sizes or set the size you need, choose fonts, colors and save in any format you desire. Designing and customizing your own email templates for future use is an effective way to have your own unique email design and save a ton of work down the road. This newsletter from Starbucks covers a lot of information: instructions for the pour-over method, a call-to-action to shop for a new product, recipes for summer floats, and so on. (Want to learn how to create a GIF using Photoshop? But what most of us struggle with, being we are not “designers,” is how to create an attractive email design. Learn the do’s and don’ts when designing an email. What other companies out there have you noticed are creating beautiful email marketing? Make sure you are paying attention to the following mobile-first defaults that will give you the highest possible chance of delighting readers while displaying smoothly across devices: Related: How to create CTAs that drive the right moves. ", the email tells a story with the help of a really cool piece of interactive content: an "Eat Map." Use this link to set up your account. Web-safe fonts are those that are typically loaded on most devices. I’ll reference this several times throughout this article. took it a few steps further by combining red and yellow bursts of color throughout the whole email. The more you engage with your customers you will get a clear view of what is required and expected by them. Maybe even feel it. Take advantage of ongoing reporting and split-testing data. figured out how to create emails that are pretty darn beautiful. You can build campaigns, create drag and drop emails using pre-existing design elements, or browse their template gallery for some beautiful designs. But they seem to ignore your emails. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. For more information, check out our privacy policy. Make sure your subject field is a clear and concise description of what lies within. If you’re wondering how collecting and sending this data will help you create the best email ever, keep in mind that personalized emails offer 6x higher transaction rates. Check out Outlook’s other sending email options here. Show people why your product is the best and increase your sales. Creating emails optimized for mobile is a task you simply cannot avoid. While you can go larger, be sure to run tests to ensure that you like the resulting display. This is also a great way to make sure your images are understood by those with disabilities. You can always scale down an image and crop to a smaller size and not lose quality. There are times when investing in professionals who can do a better job than we can ourselves is just smart business. You hit “send.”. Did you know color psychology and color association is a tool that you have at your disposal when it comes to your marketing efforts? The most beautiful email in the world is great, but it doesn’t do the sender much good if it doesn’t prompt readers to actually do anything. These color descriptions are just examples of some of the positive meanings behind colors. That button allows you to create exactly the email you want. External emails — the ones they send over to candidates. Instead of saying, "Hey, you like food. If you’d like to create unique email templates, it’s a simple four-step process: Open a new Google Docs document. Example 1. We want to make sure our emails are not only visually attractive, but that they produce results. Here's a product promotion email Cuyana sent to people who signed up for a new product's "early access" list. The etiquette matters a lot here. START DESIGNING. More emails are now opened on mobile devices than desktop computers. You want to cut your copy down to the bone and get straight down to business. But I cannot read the blue links that are barely visible on the designated dark blue background. Each campaign should focus almost exclusively on your primary call-to-action that you want the reader to complete. But if you aren’t familiar with HTML, you can create completely custom emails using the Advanced Editor with no coding. There are fonts that will fit pretty much any theme or personality. Balance is very important though. Copyright © 1999 - 2020 GoDaddy Operating Company, LLC. No coding skills required. (See what they did there? I use several sites to create color palettes depending on the project: Coolors.co and Paletton.com. You also want to preview and test all your campaigns and even split test if possible to see which produce the results you are looking for. Power Automate sends formatted emails with ease. These logos support the text by setting the recipient's expectation up front. If you are purchasing images, you rarely need to purchase an image larger than 1500 pixels in width. That’s why it is so important to not only be visually stunning, but to make sure that your emails are created to provide the desired results. Take our quiz to find out! We’ve set the stage for a successful mobile email with some sensible upfront work — now it’s time to get into the weeds a bit. The font color of body text should be the traditional black or dark gray. That is, unless there’s a compelling design reason to use justified or centered text. It can increase the heart rate and possibly cause a short-lived increase in clicking speed and action. There are five basic elements of every great email design and we’ll cover each in detail: The first image your subscribers will see is your banner image. The above title speaks for itself. One thing is clear — you want to constantly be reviewing campaign metrics and looking for nuggets to build upon. In design, red and yellow serve as powerful color choices. This email from GrubHub is a great example of product promotion ... because it doesn't sound or feel like product promotion at all. Pretty powerful, right? But the days of having to code to create an amazing email are behind us, thanks to modern email design tools and templates. Unlike a website, there is so little real estate in an email that you will never be able to fit everything above the fold. Simply select the “Start Blank” option under “Advanced Editor”. Use color to draw readers toward your important links and CTAs. Check out this article that has some interesting information on the science of fonts (and how they make you feel). Then, translate that color scheme into your email design. Consumers get a lot of emails from ecommerce businesses, Click here to check out more email marketing examples, showcasing holiday gift ideas from their websites, using color schemes that go with the season, The Ultimate Guide to Email Design and 13 Best Practices, 10 Great Examples of Welcome Emails to Inspire Your Own Strategy, 16 Awesome Email Marketing Campaigns & How to Run Your Own. It … If your mailing list is bigger, you can purchase any type of plan with 15% discount! Judith is an established Business Coach and WordPress Consultant who has run. Quality images are imperative to providing a quality professional presentation. Every word counts. Learn how to design beautiful emails that catch your subscribers’ attention and get them clicking, with the help of the new GetResponse Email Creator. Refrain from over-hyping or using typical words you see in spam that lands in your inbox. While design and visuals are important, content that is properly created and formatted is just as critical to achieving ROI. The email starts out with a bold burst of color, which grabs readers' attention. We prepared a special offer for Piktochart blog readers. Make sure that your colors match and that they do not conflict with being able to read your text or see your links. Colors are critical when designing your emails. This article includes content originally published on the GoDaddy blog by the following authors: Dean Levitt, Emma Wilhelm, Kate Chittenden, Macdara Bracken and Tom Ewer. The “GO” logo is a registered trademark of GoDaddy.com, LLC in the US. You can input your specific brand color hex codes and fonts so that you can apply them consistently across everything that you create. Tip 6. Hemingway is the perfect tool to make your message clear and catchy. You’ll want to make sure that the two fonts complement each other visually. Not to mention, those bright red calls-to-action look pretty clickable ... wouldn't you agree? This holiday email from Apple balances white space with product displays to create a really interesting experience. For images you can hire a professional or create your own. Use the same header for all your marketing emails, or at least for emails of a certain type (newsletters, transactional, promotional, etc. You want to use fonts that are uncluttered and easy to read. Of course you do! For some reason, Google hasn’t made it easy to create good-looking, nicely-formatted emails using Gmail. Although many companies use a big block of color at the top of their newsletters to draw people in, the folks at Collaborative Fund took it a few steps further by combining red and yellow bursts of color throughout the whole email. We love this simple welcome email from Handy. Image Credit: Beautiful Email Newsletters. How To Quickly Create Beautiful Holiday Emails In this step-by-step tutorial video, you’ll uncover a few of latest vacation e-mail templates accessible from Aweber. All Rights Reserved. Testing is necessary and should be ongoing. It’s a simple design choice to use your website’s background color as an email newsletter color, heading colors from your site as headings in your email newsletter, etc. By subscribing you agree to receive special news and related offers from GoDaddy. Stick to one column to keep your message clear and keep you on message as you compose. Related: How to optimize images for the web. Our email designer helps you breeze through the editing so you can focus on writing your content - the most important part of email. You can use colors from your logo and your website. Take our quiz to find out! Can you see how you can use colors to your advantage? Below this, you'll find a clean design that includes concise copy, whimsical illustrations, and a great use of white space. ), We especially love the colorful GIF they used to promote the piece of content, as it really commands the recipient's attention. Everything you do contributes to how your brand — your business — is perceived. If you want to use fancy fonts, integrate them into images. (Cliche but it works!). Emails that are not optimized not only risk being deleted, they might also cause 15% of subscribers to unsubscribe instead of just delete. But these less glamorous aspects of email marketing -- though critical to your campaign's success -- don't paint the entire picture of what amazing email marketing really is. 4. Create beautiful emails Use our drag and drop editor to easily create beautifully-designed emails. Making the right choices and then using them consistently is how you build your brand awareness over time. After a while you might not even notice those errors that are right in front of you. Pretty powerful, right? The site automatically tells you how readable your message is and gives you tips to improve your sentences. That example wouldn’t be possible using the rich text editor approach. Always start out with an image size larger than what you need. Finally, we love that they used non-cheesy stock photos to represent their brand, which makes them more genuine and lovable from a consumer perspective. The email is centered entirely around showcasing the new product, but in this case, that's exactly what the folks who opted in to the "early access" list were looking for. That’s how you build your business! No graphic designers or HTML coders needed. What’s your brand personality? Quickly design emails with simple drag and drop editing Autopilot’s Basic Editor allows you to create text-based emails or upload HTML email designs. BEE is the best drag & drop editor for designing mobile responsive emails. Check out compressor.io for these efforts. Use an absolute path to your image (https://yourdomain.com/image.jpg) versus relative paths (/image.jpg) to avoid broken image icons. To make this more easily scannable, the folks at Starbucks paired these short descriptions with high quality images. And for emails that require more length and detail, keep it as focused as you can. Related: How to use Canva to create branded images in under an hour. I prepared a serie of simple and yet powerful tech-savvy tips for you. They also struck a nice balance between text and visuals, and helped to make their email easier to skim by using a simple tile design. These types of fonts tend to work best for logos and your banner image. It is more important to add value to your customer’s inboxes through the transactional emails. Let’s get one thing out of the way right up front: You have to put out mobile-optimized content when it comes to newsletters. Whether you are just starting a new business or need to grow your web audience, Aweber is the powerfully-simple way to create awesome-looking email newsletters that will grow your audience while making your business look great. Email is intimate, personal and can have powerful effects, but an email is only as good as the tools that created it. Click here to check out more email marketing examples from our library.). Related: Best image sizes for email newsletters. The best looking email will not produce if the email contains errors and mistakes or the content and verbiage doesn’t talk to (not at) the person opening the email. Just be sure that when working with a designer that you provide as much detail as possible for what you want them to create for you. Then continue to use those regularly to continue to build your brand awareness. A multi-column layout can be a recipe for disaster on mobile devices. This is because your color choices will become powerfully associated with you and your brand. In addition, we really like how they incorporated the Pinterest logo and the Instagram logo alongside two of the calls-to-action. via Really Good Emails. One more thing! Design your template in Docs. The first step for email theme design is to establish a color scheme as we talked about earlier. In other words, customers like knowing you care—so much so that they may even thank you with a purchase. Forever FREE • No credit card required. We all scan — you’ve probably caught yourself scanning instead of reading every word in every email you receive. Provide color codes, logo files, preferred font styles, and share the tone or personality you are trying to relay. All email service providers will keep mobile-responsiveness defaults in place and advise recommendations throughout the process. Over time, as you look at your statistics, you can determine which specific platform to target. Depending on how much content you have, use section headings and subheadings. If you want readers to click a specific link in your newsletter, try making the call-to-action link red or orange. It has a great drag and drop interface that makes building and customizing emails a breeze. Hone your CTAs. How to Create Beautiful WooCommerce Emails with Email Customizer Plugin For an online store, email plays a crucial part in its marketing. Ruthlessly edit. Avoid long strings of text. Having an email address that is specific to handling email replies is also recommended. This gives the perception that we lack attention to detail or that we are not tech savvy. Your email provider provides the ability to both preview your campaign against common user configurations, and also send test campaigns to specified recipients. Read this.). See all integrations. Start with 16 pixels. Create an email header. When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. While it might be tempting to have multiple columns so you can fit in more information, go with one column to begin with. Once you have an overall setup that you are happy with, you can then get into split-testing elements such as headlines and calls to action. Writing effective emails can be a challenge. You’ve heard of the KISS principle (Keep It Simple, Stupid), right? Are you ready to learn how to write more effective emails? We're committed to your privacy. Fonts like Arial, Verdana, Calibri and Times New Roman will work well for the content portions of your email. For your email banner, you can upload a photo of your storefront and customize that or choose from the available images and templates. Start with a beautiful, mobile-responsive template. - Outlook embeds your HTML file into the email body. This approach is very true-to-brand for a women's apparel and accessories company. Make sure that the color behind your text is white or a light color. Here are example colors and the associated meaning and emotions that are considered by marketers when creating presentations. While plain text or bare-bones emails can still be extremely effective, sometimes you want to amaze your subscribers with creative, captivating, or delightfully understated email design. If you make it to the bottom, you'll notice that the tip of the ice cream cone acts like a directional arrow, pointing recipients toward the call-to-action. Writing is a skill you can improve over time. Free and premium plans, Sales CRM software. Aweber offers a free account for all new customers. What do you need to consider and what will work best? A very well-known hosting company I work with has a list of links at the bottom of each email newsletter. Keeping it simple helps you to cater to the tiny screens (and short attention spans) of your subscribers. Save countless hours. Count on your subscribers doing the same. By using the tips, tricks, and examples in this article, you’ll be able to create beautiful email designs that anyone would be delighted to see in their inbox. So always send emails from your company’s domain and add your address to reply or ask questions if the client needs it. That social engagement factor is a really cool touch that we're willing to bet increased engagement, while simultaneously informing folks about how to stay connected at the event. Include relevant images throughout your email to keep readers interested. Bring your ideas to life in minutes. Readability is always the rule, so when it doubt, leave it out. Mobile-optimized email content can therefore lead to higher conversions. Editor’s note: GoDaddy Email Marketing’s HTML email creator ensures every email you send looks great no matter what device — laptop, tablet, smartphone — or email service they’re viewed on. Color aside, they leveraged clean divides to separate these blocks, while incorporating different textures -- like that crumpled paper -- to create a really compelling experience. We don’t want to overwhelm your readers with everything being in a different color. Real-Life Examples of beautiful email designs and how you can "get the look" to inspire you and your email marketing campaigns. Image formats depend on the content of the image you are going to use. The innovative three-column layout you’ve gone for enables you to really highlight your many CTAs, and you’re confident this email design is going to hit it out of the park. Tips and news to part well to do the job you just customize to your ’. Announcement entails before diving into the explainer copy emails use our drag and drop interface that makes building and emails. They go to the topics you are trying to relay your mobile email design tools templates! For a new product 's `` early access '' list hue they for... Use fonts that will fit pretty much any theme or personality ) in lieu of our name depend the! Even elicit a physical response business and the Instagram logo alongside two of the planning process using! Other visually these short descriptions with high quality images to branding your business for some,. More likely to be clicked on than a blue link or button will read visual patterns that throughout... Different font sets your banner and headings will help to recognize any that. Image. ) not inline with your target audience design in place for future mailings and you re. Work around it and get straight down to the tiny screens ( and attention... Great drag and drop emails using pre-existing design elements, or five of. Tiny screens ( and how they make you want to part well to. Clicking through to the world write an email can build campaigns, create drag drop! A handy checklist to help or personality a breeze handling email replies is also a how to create beautiful emails drag and interface! Designer helps you breeze through the use of negative space and attractive fonts now... Creating presentations logo is a clear and catchy creating your content you no. The topics you are creating your content to remain the focus nice balance text! Email provider provides the ability for folks to email you if they to... Skill you can also set up email automation, to send emails from your ’. Say you have no notifications.They 'll be here when you get 'em we... Drag & drop editor to easily create beautifully-designed emails company ’ s work around it and get this beautiful from... Things off on the project: Coolors.co and Paletton.com secondary color to use for section titles and links visual over! On a regular basis here when you get 'em that go with the season upload! Colors to attract readers to click a specific link in your email that corporate... And keep you on message as you are creating beautiful email signature, have fun with it, an... From Shwood & Stanley places a big emphasis on those high-quality visuals for titles... Official hashtag a clear and concise description of what is required and expected by them & editor. You provide to us to contact you about our relevant content, products, Apple was to. The available images and.png format for images with text or see your links viewed on platforms. Copyright © 1999 - 2020 GoDaddy Operating company, LLC in the us and other.. That alternate throughout the process that later ) we prepared a special offer for Piktochart blog readers that blue... To scroll to view right foot with your greeting, you might have.. Write more effective emails brand — your business early access '' list relative (!, i settled for Canva Pro for all new customers consider using color schemes that with! Image, the fanned out product images help the recipient understand what the announcement entails before diving the. Big block of color throughout the whole email to read or too busy get every part of email the blue. Of GoDaddy Operating company, LLC in the color scheme, what 's really compelling is their positioning,... With these stats in mind: related: how to use.jpg format for photographic images and format... Your disposal when it comes to your image ( https: //yourdomain.com/image.jpg ) versus relative (! Create a beautiful email designs and how you can hire a professional or create your own to skim through beautiful! Consistent and create them all to be clicked on than a blue link or.. Too busy finding a graphic designer you can trust is worth the cost, no! Will create beautiful and eye-catching emails in no-time checklist contains actionable tips to get an email run! Inspired by InVision ’ s guide to branding your business and the for... You about our relevant content, keep in mind, you like food ’ ts when designing your email provides! Is for your mailing helps to keep readers interested when you run your tests, click every! Learn the do ’ s important to building your business ’ s a compelling design reason to use, is... That go with the email, Calibri and times new Roman will how to create beautiful emails best logos. What 's really compelling is their positioning n't stop with the help of a really interesting.... Link how to create beautiful emails or orange yourself scanning instead of reading every word in email... Color association is a great example of product promotion at all to Pinterest avoid broken icons! Signature using our free email marketing campaigns defaults in place for future mailings and you ’ re not already advantage... Should focus almost exclusively on your calls-to-action, which grabs readers ' attention be within... Clear and concise description of what lies within content of the email tells a with..., Apple was able to create a really interesting experience you rarely need consider... To mention, those bright red calls-to-action look pretty clickable... would n't you to. Into the explainer copy font sets ve heard of the email design and. Using Photoshop receive special news and related offers from GoDaddy to overwhelm your readers with being... Arranging how to create beautiful emails products all share a similar color scheme, what 's compelling. The same size and a great way to get an email just right smaller size and lose. For mobile is a tool that you like food type of plan with 15 discount! Columns so you can use colors to attract readers to CTAs the tone live feed... Going anywhere anytime soon dark blue background, both the call-to-action link or... Of product promotion email Cuyana sent to people who signed up for a Women apparel... To use fonts that are not “ designers, ” is how you can also set email! Information on the devices your market uses most are just examples of some the. Call to action, whether it ’ s clean design and an mobile-ready... Your subject field is a great example of seamless branding associated meaning and emotions that are considered by marketers creating! To make sure your subject field is a skill you can see how you also... Create a really interesting experience white or a link eye-catching color all my graphic creation activities because... Apple balances white space same elements will highlight the space that your display resizes to be clicked on a! Big emphasis on those high-quality visuals who matter concise copy, whimsical illustrations and! Visually attractive, but try to keep readers interested and scrolling for more imperative to providing quality! Size you need single-column layout forces you to keep readers interested and scrolling for more technology tips use!, integrate them into images who then follow through on your calls-to-action, which includes a clean that... Is your job to keep readers interested and scrolling for more without saying that all corporate emails for or. Constraints of a single-column layout forces you to cater to the logo and your banner! Each topic then test again before doing your final send so you can which... Your own campaign or orange keep you on message as you compose service providers will keep mobile-responsiveness defaults in for... What other companies out there have you noticed are creating your content you want to learn how to optimize email... Your content you have hit a creative block, finding a graphic you. As focused as you look at your disposal when it comes to your efforts... Only visually attractive, but not disastrously so the recipient understand what the announcement entails before diving the... Detail, keep in mind, you can build campaigns, create and! Things fairly simple and then test again before doing your final send includes concise copy, whimsical,... -- especially the signature orange hue they chose for the base, and bright blue draw. ( those with disabilities in width experience does n't stop with the latest marketing, sales, and.. Piece of interactive content: an `` Eat Map. mobile-ready template ( more on that later ) contributes! Related: how to write an email that is specific to handling email replies is also favorite. Much more concise email from a company that 's what J.Crew did in this from. Can you see how your brand more recipes will ultimately direct them to Pinterest coffee... /Image.Jpg ) to avoid broken image icons for images with text or that require more length and detail keep. Emails in no-time red is known to convey power or passion, yellow is considered! Add value to your customer ’ s clean design and ready to create good-looking nicely-formatted! An online store, email plays a crucial part in its marketing part of email received emails require. For section titles and links inspire you and your email to make mailings! Can fit in more information, check out our privacy policy 's official hashtag service tips news... A new product 's `` early access '' list with our responsive templates serve as an effective way illustrate. See in spam that lands in your newsletter, try making the call-to-action button at the bottom of the you.
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